Track every sponsor through five phases. Outreach: confirm commitments early. Assets: collect logos, links and activation details before deadlines bite. Fulfillment: prepare every deliverable before event day. Event day: verify signage and activations against the checklist, not your memory. Follow u
In this video
What the video covers
Sponsors drive most events, and they are also where details slip: a logo that never arrived, a promised benefit that never happened, a thank you that went out late.
Five phases
Track every sponsor through five phases. Outreach: confirm commitments early. Assets: collect logos, links and activation details before deadlines bite. Fulfillment: prepare every deliverable before event day. Event day: verify signage and activations against the checklist, not your memory. Follow up: thank them, send photos and the recap, and open the renewal talk.
How to use it
Add a sponsor the moment they commit, review the list weekly, and give each phase an owner if you work with volunteers.
CUP tie in
On CUP, sponsors upload their own logos at checkout, and the print kit places them by sponsor level on your flyers and signs. List your event free on Colorado Under Par, or build registration in Sell Tickets: free to build, 1% per paid order plus card processing. Find the full guide at coloradounderpar.com/resource-hub.
