Use prompts that follow your event's arc. Awareness: introduce the event. Engagement: show what makes it fun. Credibility: highlight sponsors and past results. Urgency: deadlines and spots left. And event and recap posts that carry the momentum into next year.
In this video
What the video covers
The hardest part of event marketing is not time. It is knowing what to say.
Five stages
Use prompts that follow your event's arc. Awareness: introduce the event. Engagement: show what makes it fun. Credibility: highlight sponsors and past results. Urgency: deadlines and spots left. And event and recap posts that carry the momentum into next year.
Rhythm
You do not need to post constantly, just consistently. Two feed posts and two to four stories a week is enough, then post more in the final 30 days.
How to use it
Pick a few prompts each week, add a name, a number or a photo to make them yours, and turn one idea into a post, a story and an email. Pair these prompts with the 120 day marketing plan. List your event free on Colorado Under Par, or get Full Promotion on Amplify. Full guide at coloradounderpar.com/resource-hub.
