Spread your marketing over four phases. Awareness, 120 to 90 days: let people know the event exists and why it matters. Momentum, 90 to 60 days: sponsors, testimonials and early bird pricing. Conversion, 60 to 30 days: urgency and specifics turn interest into registrations. Final push, the last 30 d
In this video
What the video covers
Successful events do not rely on a frantic final push. They start early and build momentum.
Four phases
Spread your marketing over four phases. Awareness, 120 to 90 days: let people know the event exists and why it matters. Momentum, 90 to 60 days: sponsors, testimonials and early bird pricing. Conversion, 60 to 30 days: urgency and specifics turn interest into registrations. Final push, the last 30 days: clear logistics and steady reminders.
Channels and urgency
Use email first, especially to past participants, then social, your event page, and your sponsors' networks. Build in urgency: an early registration deadline, limited sponsor spots, and capacity updates like half the field is full.
How to use it
Keep your message simple and consistent, get louder as the date nears, and reuse one good photo or testimonial across every channel. List your event free on Colorado Under Par to reach participants across the state. Want more reach? Full Promotion on Amplify puts marketing behind your event. Full guide at coloradounderpar.com/resource-hub.
