Two events go up on the same day.
The first one says: Golf Tournament. Saturday. Denver area. Register here.
The second says: Golf Scramble, four-person teams, Saturday morning shotgun, benefiting a veterans housing nonprofit, in Arvada, with the format, division breakdown, and sponsor recognition spelled out on the page.
Same event. Same effort to run it. Completely different outcome.
The first listing is competing with every other golf tournament in Colorado, and it gives nobody a reason to pick it. The second one gets found by the person searching for a scramble, the person looking for a charity event, and the person who lives in Arvada. It gives all three of them enough to decide.
That gap is the whole thing. Specificity is what makes a listing perform.
We ran events by hand for years before any of this was a platform. Three hundred plus tournaments, over $2 million raised for Colorado causes, and a lot of hard-won knowledge about what makes an event fill and what makes it sit empty.
Specificity was always near the top of that list. But our own submission form couldn’t capture it.
Golf is the foundation here and always will be. It was never the whole picture, though, and if you ran a pickleball tournament, a charity cornhole night, or a youth wrestling meet, the form made you squeeze your event into a golf-shaped box. Vague was the only option available.
That’s fixed. The event form now covers 61 sports, each with its own format list, built from how that sport actually runs its competitions.
And 51 more. That’s the top of the list, not the whole of it. The form carries 61 sports in all, including curling, fencing, rodeo, esports, water polo, spikeball, jiu-jitsu, figure skating, and rock climbing.
If your event isn’t any of them, there’s a write-in field. It still gets a real listing, in the right place, with the same detail options as everything else. Nothing gets turned away for being unusual.
Picking a sport loads the formats that actually apply to it.
Golf gets scramble, best ball, shamble, stroke play, modified Stableford. Pickleball gets round robin, single elimination, double elimination, ladder and league play. Wrestling, jiu-jitsu, climbing, sporting clays, and the rest each have their own list, built from how their governing bodies structure events.
If your format isn’t there, the general list covers the common structures: individual, doubles and pairs, team, single elimination, double elimination, round robin, pool play plus bracket, timed and race, judged and scored, distance and endurance.
This matters more than it sounds. Format ambiguity is one of the quieter reasons people bounce off an event page. Someone who doesn’t know whether they’re signing up alone or need to bring three other people usually just closes the tab.
Every event can be listed for free. The paid tiers do the same thing the form does, just further: they let you say more, in more places.
Free, Get Listed A standard listing on our calendar, where Colorado sports enthusiasts are already searching. Found in your sport’s category and in event search. Free to list, live once we review it.
Get Seen, $25 Everything in Free, plus it publishes instantly with no review queue, and takes featured placement in your category on the Event Hub. You also get room to add roughly 20 more event details: venue, full schedule, ticket pricing, contests, and more. Your event is shared across Facebook, Instagram, LinkedIn, and Google Business using your own cover art, and every post links straight back to your Event Hub page.
That middle piece is the whole argument in one line. Twenty more fields is twenty more ways to be the specific listing instead of the vague one.
Full Promotion, $75 Everything in Get Seen, plus a custom social media event cover designed in your colors with the “Amplified with CUP” mark. Official Facebook Group and LinkedIn event pages where members can RSVP. A featured spot in The Turn, our monthly newsletter, every month until your event. And the full detail set unlocked: registration and pricing, beneficiary, divisions, sponsors, fundraising, photo gallery, promo video, and FAQs.
That last piece is specificity taken as far as it goes. Beneficiary, divisions, and sponsors answer the questions that decide whether someone registers or keeps scrolling. The FAQ field alone handles most of what makes people hesitate: what’s included, what to bring, whether they need a full team.
We don’t guarantee signups. Nobody honestly can. What the tiers do is give your event the most complete page and the most places to be found. The rest is still the event.
Colorado’s outdoor season is closing. That makes this the right month to do two things.
If you have a fall event still on the calendar, get it listed now, and list it specifically. People are picking their last events of the year right now.
If you run anything indoor or winter, simulator leagues, indoor pickleball, bowling, esports, climbing, curling, this is the window. Those listings need to be live before people finish planning their off-season.
And if you’re already looking at 2027, the form is where planning starts. A listing costs nothing and takes a few minutes.
Get your event in front of the right audience and start building momentum in minutes.
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