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A must-capture guide to make sure no moment, sponsor, or story is missed on event day.
Event days move fast. Once a moment is gone, it’s gone for good. The Shot List exists to bring structure to event photography and video—so you walk away with usable, meaningful content instead of random clips and missed opportunities.
This tool helps you capture what actually matters for marketing, sponsors, storytelling, and post-event momentum.
The Shot List is a practical, event-day media framework that outlines the essential photos and video clips to capture throughout the day. It’s built for solo shooters, small teams, volunteers, or anyone responsible for documenting the event.
It’s not about being cinematic—it’s about being intentional.
The shot list is organized by event flow, making it easy to follow in real time:
Arrival & Setup
Venue shots, signage, sponsor branding, registration, and early energy.
On-Course / On-Field Action
Players in motion, group shots, competitions, activations, and candid moments.
Sponsors & Activations
Booths, signage placement, interactions, and branded experiences.
People & Impact
Smiles, reactions, volunteers, beneficiary moments, and community connection.
Awards & Closing Moments
Winners, thank-yous, final group shots, and wrap-up energy.
Each section ensures you capture both what happened and why it mattered.
Categorized must-have shot checklist
Sponsor and signage capture reminders
People-focused storytelling prompts
Space for custom shots by event type
Event-day notes and priorities
Designed to work with photos, video, drone, or mobile capture.
Events using photography or video for promotion
Organizers capturing content in-house
Volunteer media helpers needing guidance
Anyone who wants better post-event content
If you’ve ever said, “I wish we got a photo of that,” this tool fixes it.
Review the shot list before event day, highlight your priorities, and keep it accessible during the event. Capture wide shots first, then details, and always grab people enjoying the experience.
You can’t use content you didn’t capture.
If managing media feels like one responsibility too many, use our Plan Your Event questionnaire to explore guided or done-for-you media support options.
