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A Holly-Jolly Guide

’Tis the Season for Strategy

Winter may slow the fairways, but it’s the perfect time to get ahead on your next fundraising event.

🎄 Seasonal Spark:

What part of marketing would be the biggest relief to take off your plate next year?

Early pre-event marketing builds awareness, strengthens relationships, and sets your tournament up for success long before registration opens.

Why Early Marketing Makes the Biggest Difference

Starting early gives your organization the space to build real momentum — not just visibility, but structure, confidence, and community engagement. When you launch pre-event marketing ahead of schedule, you create a runway filled with:

  • Branded visuals
  • Consistent content
  • Sponsor spotlights
  • Clear messaging
  • Community storytelling

One of the strongest examples this year came from Links Fore Liam, who launched early with intentional visuals, storytelling, and sponsor alignment.

The result: 90 golfers and $25,000+ raised in year one.

Early marketing doesn’t create luck.
It creates momentum — the kind that fills tee sheets, strengthens relationships, and maximizes fundraising.

Your Holly-Jolly Pre-Event Marketing Checklist

Here’s what nonprofits should focus on this season—simple, structured, and proven:

1. Brand Package

Logos, graphics, sponsor assets, and registration visuals.
Consistency makes you look ready.

2. Pre-Event Marketing Plan

Content themes, partner storytelling, outreach mapping, and sponsor visibility.
Structure drives engagement.

3. Registration & Landing Pages

Clear, mobile-friendly, and built to convert.

4. Paid Ads (Optional)

Helpful for boosting reach but not required for every event.

5. Sponsor Visibility

Spotlights and branded recognition pieces that help partners feel valued.

6. Outreach Materials

Email templates, partner packets, and communication tools that make touchpoints easier.

How CUP Makes Holiday Marketing Simple

Colorado Under Par supports nonprofits through every stage of pre-event marketing with:

  • Branded collateral
  • Registration image development
  • Strategic content planning
  • Weekly posts & graphics
  • Sponsor visibility support
  • Story-driven outreach
  • Performance insights
  • Ongoing consultation

You focus on the mission. We make sure your community sees it

👉 Market With Us

get started

Let’s still make this year your biggest win!

Plan Your Event

Get My Event Game Plan

Answer a few quick questions and we’ll recommend the right level of support based on your event size, timeline, and goals. We’re excited to help!

Takes about 60 seconds · No commitment