
The welcome bag is the first thing a player touches at your tournament, and a good one sets the tone before they’ve hit a single ball. Done well, it makes players feel looked after, gives sponsors extra visibility, and becomes a keepsake that markets your event long after the round. As the founder of Colorado Under Par, I’ve learned the best bags aren’t the most expensive — they’re the most thoughtful. Here’s what to put in one. (For the full picture of making players feel valued, see our guide to golf tournament hospitality.)
Start with the things a golfer will actually use that day — practical items earn instant goodwill:
These are the items players hang onto, which means your event (and sponsors) get visibility long after the day:
One good keepsake beats a bag stuffed with cheap throwaways every time.
This is where a generic bag becomes memorable and community-rooted:
Here’s the move that makes the bag cost almost nothing: sponsors and local businesses are often glad to supply branded items, vouchers, or product samples in exchange for getting into every player’s hands. A “gift bag sponsor” is an easy package to sell, and sponsor-supplied goodies stretch your budget while giving sponsors real, tactile visibility. Build the welcome bag into your sponsorship conversations and you can fill a great bag on someone else’s dime. (See our sponsorship guide for how to package this.)
A great welcome bag is a mix of useful (balls, sunscreen, a towel), keepable (a hat or quality branded item), and thoughtful (a local voucher, a note about the cause) — ideally filled largely by your sponsors. Get that mix right and the first thing players touch tells them they’re in for a well-run, generous day.
When you’re ready to run your next one, you can list your golf tournament free on Colorado Under Par and reach players across the state.
Best regards,
Andrew Mueller, Founder, Colorado Under Par
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